Developed eye-catching motion graphics for A&W’s in-store digital screens, including animated promotions for featured menu items and limited-time offers. Focused on creating visually engaging, easy-to-digest content designed for real-world environments where attention spans are short and clarity is key. All animations were optimized for digital signage systems, ensuring seamless performance across large-scale screen networks. This project involved working within strict brand guidelines while delivering creative that enhances the in-store customer experience and drives product visibility.